Whether you’re a mom-and-pop store or a global mega-corporation, organic search should be a key component of your organization’s digital marketing strategy as it accounts for more than half of all website traffic.
And it’s crucial for direct-to-consumer websites in particular. By offering helpful content, you not only establish trust with your audience but also match your website with their needs, resulting in higher-quality leads. Even better, since you’re not paying for each click, your cost per conversion will be reduced.
SEO is hence extremely important. But how do you go about it? This article will help you understand the same.
- Make a keyword list
Any legitimate SEO plan usually starts with doing keyword research. And what’s one of the best ways to discover the terms your target users are using?
With Google suggest.
When you start typing keywords into the Google search box, a list of suggestions will appear. Because they come directly from Google, they often generate great SEO keywords. (This shows that you are aware that people are actually looking for you.) Additionally, longer keywords, also known as “long-tail keywords”, tend to be less competitive than “short-tail” keywords. As a result, long queues are much easier to rank for, despite having lower search volumes. We suggest googling a few different keywords until you have a list of ten keywords.
- Identify Your Most Important Pages
Every team needs an MVP, and your website’s most valuable pages serve as that role.
These pages handle the majority of the labour-intensive tasks for you.
These are typically things like your home page, your services pages, or any pages containing demos or other offers on non-ecommerce websites.
These pages, which will also be joined by category and/or product level pages, are also probably the MVPs for e-commerce websites.
You should take into account what your company is recognised for when determining which pages on your website are the most crucial ones.
Which industries do you compete in? What problems do you resolve? Based on the high-level keywords you came up with in, clarify these or include more.
You can concentrate your strategy on improving those pages and boosting your organic traffic once you’ve determined which category and product pages receive the most visitors.
- Analyze the competition
There wouldn’t be a need for SEO if there was no competition. However, as long as other businesses are producing refrigerators, Frigidaire needs to find a way to stand apart from the competition.
To position yourself for the best outcomes, you must be aware of what others in your business are doing. You must identify the areas where you are disadvantaged and devise strategies to gain the upper hand. You should be aware of the most competitive keywords as well as potential chances.
So that you can optimise your own website for the highest potential search rating, you should have some grasp of the backlinking and site architecture of the competition.
- Plan For Technical SEO & User Experience
Do not undervalue the significance of your site’s technical and user interface structure. If your site is frequently down or so difficult to use that visitors leave in disgust, even the best content and keyword approach won’t result in a single sale.
To make sure that visitors are doing the appropriate activities, you need carefully analyse the architecture and user experiences of your website. Likewise, you must identify and correct any technological problems like broken links, sluggish page loads, and improper site structure.
With this we are hoping you have understood the article. If you need professional help to build SEO strategy, you can take help of managed SEO providers and some tools like AHREFS or SEMrush to better your SEO game. Till then, keep reading out articles and share your comments and feedback below if any.