For businesses today, SEO is a vital marketing strategy. There is fierce competition among search engine results on Google, Bing, and other platforms. According to a Fleishman-Hillard report, 89 percent of consumers research products, services, and businesses online before making a purchase. Accordingly, 61% of marketers say improving SEO and growing their organic presence are their top inbound marketing priorities. A company that specialises in SEO can help your business thrive.
Enhance your online presence
Search engine optimisation services help your website rank higher in search engines and gain more online visibility. Seventy-five percent of customers do not go beyond the first page of search results, according to HubSpot. You may not even be aware that your business exists if your website doesn’t appear in the first search result!
You can generate a high online visibility for your business by having a well-optimised website appear on top of Google search results. Search engine optimisation companies can help your website meet all of Google’s search algorithm’s criteria.
Traffic coming in should be increased
The most traffic is generated by websites that rank highly in search engine results. Approximately 33 percent of website traffic goes to search results on the first page, and 91 percent to search results on the second page. You can increase inbound traffic to your website by enhancing your website so it gains a higher rank in online search results.
Engage social media users more effectively
In order to gain traction on social media, accurate keyword research is essential. By using trending keywords for your industry in your social posts, you will attract more viewers, share your posts, and get more clicks. SEO companies can help you choose the right keywords for your social posts and even optimise your images and videos to generate more interest. Customers will view your business as a trustworthy entity if they are engaged with your business.
Make your presence known locally
The search results are becoming increasingly local; according to Google, 30 percent of mobile searches have a location component. The presence of a local online presence becomes increasingly important as customers search for highly ranked businesses around their physical location.
For instance, if you own a business in the UK, it would be best to hire a UK-based SEO agency that offers local SEO services. It will create cross-links between your business and other local businesses, enter your business into local directories, and update your Google My Business listing.
By establishing a local presence for your business, you will appear prominently in Near Me searches and other location-based searches.
Establish your authority in the industry
A website that delivers a complete, relevant answer to a query is given a top spot in Google searches. In order to gain a top ranking in a search engine, an SEO company in London can research the leading keywords for your niche, then create interesting content that incorporates those keywords in the appropriate density.
Customers will come to depend on your website when they find your content consistently in the top spots for industry keywords. By doing so, you will establish yourself as an industry authority.
Make your website more functional
Search engine optimisation relies heavily on functionality. It is not uncommon for visitors to leave poorly performing websites quickly without a clear navigation system and easy accessibility. Research by Forrester shows that visitors lose 50% of their online sales because they can’t find content. In order to optimise your website for desktop and mobile performance, a SEO agency will perform a page-by-page audit. To provide a fast loading time, easy navigation, and a better user experience, every element of your site will be examined and adjusted.
Understand your customers better
In order to uncover information about your visitors’ online activities, your SEO agency can use Google Analytics or other analysis software. A SEO agency can help you as a Google analytics consultant and understand your customers by analysing which pages customers visit most often, where they spend the most time, and what other actions they take. Your company can better meet your customers’ needs by learning which products and services they are most interested in and gaining other insights.
Consider an experienced SEO agency if you are interested in hiring an SEO company.